Investment Partners

Strategic Land Investment with Intro Crowd

intro crowd
Lily Bridgwood
Written by Lily Bridgwood

About Intro Crowd


Intro Crowd are pioneers in UK strategic land investment. They provide unique opportunities for investors seeking to diversify their portfolios by investing in undeveloped land in the UK.

Demand for housing

It is widely publicised that the UK Government has set a target of at least 240,000 new homes to be built every year until 2020 to tackle the shortfall in housing. The challenge is to find the land on which to build them. With their ground-breaking crowdfunding platform, Intro Crowd can help you make a contribution, not only in developing new sites but in providing a compelling investment proposition.

What is strategic land?


Strategic land refers to the location, accessibility and potential. At Intro Crowd, they focus on sites adjacent to existing settlements in areas that have experienced a high growth in population. They believe these are promising sites where the potential for development could lead to a greater return on investment.

What is the intro crowd investment approach?


After the land has been funded by members of their platform, the team manages the planning permission process. Typically, obtaining planning permission causes the value of land to increase – at this point the land will be sold and the sale proceeds, minus taxes and costs, will be distributed to investors.

Intro Crowd seek out strategic land where there’s a clear demand in the area for future housing, or a need for space for amenities that accompany it. In addition to land located in areas of high housing need, strategic land can also include land with good access – for example, near to key roads, or land used primarily for utilities and public or private infrastructure. Such sites are usually within or beside locations that may be put to future residential use, or which are already in urban use.

Most of their investment opportunities are for undeveloped Greenfield land. They believe this has the potential to benefit from the rise in demand to meet the UK’s current and future housing needs. Known as strategic land development, cities and county councils are often in need of land to be developed for housing or amenities – and political support for such development schemes is very strong from all political parties.

Investor benefits

Pioneering new investment opportunities

Intro Crowd is your opportunity to enter the strategic land investment market through crowdfunding. With Intro Crowd, you can gain access to the kind of exclusive opportunities typically reserved for house builders, pension funds and nancial institutions. Their crowdfunding proposition means that you can now participate in this unique market by selecting the projects that interest you and investing with Intro Crowd – pioneers in UK strategic land investment.

Online convenience

Intro Crowd investment projects are designed to provide you with opportunities right at your fingertips. Their encrypted online platform uses the same state-of-the-art security employed by leading banking institutions. You can manage your Intro Crowd portfolio safely with a few simply clicks from your computer, mobile or tablet.

Opportunities await

At Intro Crowd, they make their experience count. They conduct due diligence on every project submitted to the platform to ensure the crowdfunding opportunities made available to you satisfy their rigorous criteria for potential growth.

A wealth of resources

Intro Crowd is all about simplifying the crowdfunding process to make strategic land investment as exciting and enjoyable as possible. They provide you with an easy-to-use personalised online dashboard to manage and monitor your investments. Access their education centre, ever-growing blogs and tap into their wealth of knowledge in strategic land investing and crowdfunding.

Please visit Intro Crowd for more information about  their investment opportunities. Your Capital is At Risk. 

About the author

Lily Bridgwood

Lily Bridgwood

Lily is the Partnerships Associate at OFF3R. She has previous work experience in both the corporate and start-up environments. She joined the OFF3R team in October having recently graduated with First-Class Honours in International Business from the University of Edinburgh.

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