Investment Comparison Tables

Robo-Advisors Comparison

OFF3R works with some of the best Robo-Advisor platforms in the UK. The robo-advisors comparison table below provides a summary of the platforms in the sector. Please visit OFF3R to compare the available General Investment Accounts and Stocks and Shares ISAs available with robo-advisor platforms.

What are Robo-Advisors?


Online robo-advisor platforms on the whole tend to begin by encouraging the investor to set personal goals, like investing to help to buy a house or for your retirement. The robo-advisors will then use this information to help set your risk appetite.

They will then allocate an investment portfolio adjusted to suit your individual needs. With the majority of robo-advisors this portfolio will be made up of a mix of asset classes (equities, bonds, commodities etc) across a variety of sectors, regions and currencies. This diversified portfolio is then monitored over the course of the investment period and adjusted in real-time in line with what is happening in the markets.

With minimum investments across the top robo-advisor platforms in the UK starting at just £1, this option can be seen as a potentially great alternative for those looking to invest for the first time, without having to trawl through too much financial data, spreadsheets or stock-market information.

Robo-Advisors in 5 Bullet Points:

  1. Generally, you will begin by filling out an online survey regarding your risk appetite.
  2. You will then create an account where the money will be held.
  3. Based on your risk appetite, the ‘robo-advisor’ will invest in a portfolio for you.
  4. On a continual basis, your portfolio is automatically rebalanced according to the mandate of the wealth manager.
  5. You will be able to login and access an overview of your investment performance throughout the whole investment period.

Head over to our guide on Robo-Advisors for more information or our Investment Platform Review section for a closer look at some of the Robo-Advisors.

Robo-Advisors Comparison:

Platform NameShort DescriptionInvestment AccountsMinimum InvestmentAnnual Management FeeAverage Annual Fund FeeLink to Platform
Nutmeg Founded in 2011, they were the first UK-based robo-advisor.- General Investment Account
- Stocks & Shares ISA
- Pension
- Lifetime ISA
£500- Fully managed portfolio: 0.75%
- Fixed allocation portfolio: 0.45%
- Fully managed portfolio: 0.19%
- Fixed allocation portfolio: 0.17%
Go to Site
MoneyfarmFounded in 2011, they guide you through the process of finding a risk profile that is suited to the type of investor you are.- General Investment Account
- Stocks & Shares ISA
£10.30%0.30%Go to Site
MunnypotFounded in 2015, they offer an automated online investment advice service through a chatbot system.- General Investment Account
- Stocks and Shares ISA
- Junior ISA
£250.11%0.15% to 0.22%Go to Site
True Potential InvestorFounded in 2013, they believe that investing should be easy and should work for you, the way you want it. - General Investment Account
- Stocks and Shares ISA
- Pension
£500.40%0.83%Go to Site

Risk Warning: Your capital is at risk with investments of this nature. The value of your investment can go down as well as up and you may get back less than you invest.

About the author

Lily Bridgwood

Lily Bridgwood

Lily is the Partnerships Associate at OFF3R. She has previous work experience in both the corporate and start-up environments. She joined the OFF3R team in October having recently graduated with First-Class Honours in International Business from the University of Edinburgh.